With this satirical series, the E! Entertainment Network returns to a format they helped create with the popular '90s show Talk Soup. Only this time instead of just poking fun at talk shows, they're setting their sights on all things in entertainment, reality TV, pop culture, and politics.
The character Noriko Saru is a Japanese reporter who meets famous Finnish people. The premise of the joke, aside from the fact that she is not Japanese, is that Noriko does not speak English very well. The celebrity usually cannot understand her and her questions. At the end of the interview, after giving a photograph of herself face down, saying that it is Noriko, Mäenpää removes her wig, glasses and false teeth.