1763. The life of Adriana, a brave and loyal woman, suffers an unexpected setback when she receives a devastating blow: her father has died, and, as a result of a secret pact, she must travel from the city of Madrid to Valle Salvaje, in northern Spain, to marry a stranger. A dark secret from her past follows her to the remote valley, home to her fiancé's family and her troubled aunt, Doña Victoria. There, her life will change forever. She will experience true love, betrayal, and danger as she tries to uncover the truth behind her father's death.
Münevver Hanım, who comes from a noble family, lives with her veteran maid Suzan in her mansion, which is still ostentatious despite its age. One night, a little girl left at the door of the mansion by her older sister will completely change not only Münevver's life but also the lives of many others. Little Mine is Münevver's granddaughter, whose existence Münevver is unaware of. Mrs. Münevver is surprised to see the necklace around Mine's neck and goes in search of her daughter, who has not called her for years. There are so many secrets and such a murder that when these are revealed, the lives of many people, including Münevver, will be turned upside down, orders will be disrupted, homes will fall apart, and nothing will ever be the same again.
The story begins with the ambiguous relationship between friends Viola and Luma, who seem predestined to literally enter each other's lives. Born on the same day, in very different situations, they meet years later, united by coincidences that go beyond their birthday. From humble origins, Viola moves with her boyfriend Mavi to Angra dos Reis, where Luma lives a luxurious life and dates Rudá, who ends up meeting Viola by chance. Thus begins the duo's journey, which goes from a passion for recipes to an obsession with the same man, from the immediate connection to the point of starting to live their friend’s reality, 10 years later. A journey divided between complicity and rivalry, which includes them in a love quadrangle and is impacted by a series of circumstances, twists and surprises, such as the secret surrounding a murder.
Balancing college and a secret nightlife, Marcella becomes dancer Sin to support her family. When her brother's best friend Ben unknowingly becomes her client, an intense attraction forms. She must juggle family, Ben, and her double life.
In her youth, Aurora became engaged to Antonio Murrieta, who loves her deeply. Aurora's sister Jezabel, seeing her happiness, is filled with jealousy which causes her to devise the unthinkable with the intention of destroying her. At the height of her resentment, Jezabel puts Aurora in the hands of a bricklayer nicknamed El Pintas, who rapes her, impregnating her with a son to be named Gabriel. Jezabel's manipulations and lies cause Antonio to abandon Aurora, with Gabriel in her arms, on their wedding day. Blinded by his sexism, Miguel, Aurora's father, snatches her son from her and gives him to Pascual Santos, who raises him with his wife Victoria. Twenty-nine years later, Gabriel is now Ángel Santos, a humbly educated man, but with the strongest family values. Despite all the years that have passed, Aurora does not lose hope of finding her son Gabriel and discovers that she can love again thanks to Julio César Rey, a lawyer at Corporativo Campero, where she is president.
El precio de amarte revolves around a man who abandoned his family as a child. Upon returning, several years later, he wants to discover why he was forced away. However, the search for the truth is derailed by a passionate love story. Full of action, intrigue and unexpected twists, El Precio de Amarte promises an exciting journey through generations, marked by love and tragedy.
While an empowered and wiser Betty works hard on rebuilding her relationship with her teenage daughter Mila, her relationship with Armando begins to deteriorate, making her question if she made the right decision 20 years ago.