The story begins with the arrival of millionaire Antônio Carlos Volpone in Brazil. After living in Cairo for 18 years, he returns to his homeland for two reasons: first, to clarify the murder of his father-in-law, Dr. Telles, of which he was accused; second, to get closer to his ex-wife Estela, now married to Orlando Aranha. The millionaire also attracts media attention, and reporter Amélia Bicudo decides to investigate his life. To mislead his enemies and move freely, Volpone uses numerous disguises: the executive Anabela Freire, the doctor Nilo Peixe, the industrialist Augusto Melo Sampaio, and the driver André Silva. With the help of his loyal secretary and friend, Mosca, he confronts his main rival, Orlando Aranha, and Renata, Orlando's sister, who holds secrets about the murder of Estela's father.
The story takes place in a mansion in the Jardim América neighborhood of São Paulo. The lonely Rodrigo, a wealthy man from Rio Grande do Sul, lives with seven ambitious women who plan to swindle him out of his fortune: the flight attendants Regina and Cláudia, the showgirl Ciça, Madalena, Dulce, Dinorah, and the manicurist Suzete.