The open market worker Carlota Losano is an uneducated, kind and explosive woman, known by everyone as the Penny Lady. Good-hearted and a woman of unparalleled optimism, she got her nickname for giving out what is left from her stand to the poor. Uneducated and abandoned by her husband, Esmeraldino, the Penny Lady plays the role of mother and father, working double to guarantee a dignified future for her children, Édison and Rosália.
At her birthday party, a little girl disappears and her family is left desperate. Years later, their hope returns in the form of a seaside young woman.
Rin, a beautiful new airhostess, is the star of the class, envied by all and especially by Noi, a average looking air-hostess who scores the top of the class. Rin meets In, a senior pilot who falls in love with her at first sight and secretly sends her gifts. However, Rin’s friend introduces her to her new boyfriend Ning, a handsome playboy co-pilot, who is also Noi's brother. Ning also falls in love with Rin and tries to win her heart.
When one of the biggest business magnates in Serbia, Branko Kadic, decides to marry his secretary Kristina, he will start an avalanche of events that will throw the Kadic family into a whirlpool of family intrigues, love affairs, and business turbulence with Branko's biggest rival in business, Vojin Konstantinovic.
Branko is not doing very well in family relations: he has no ear for the bisexuality of his son Stefan, as well as for his daughter Anastasia's ambition to realize herself in the business world. His new wife Kristina, who is gradually discovering this completely new world for her, strives to adapt to the family and keep Branko's affection. She is hindered in that by her previous affairs and the return of Branko's ex-wife Alexis, so the relationship between Branko and her is constantly changing.