Companies compete against each other to make a professional commercial within one day. However, the only people with experience are the professional actors and crew. Their finished commercials will battle for the title of Best Commercial and the grand prize of 60.000 Eur.
The program is a humanistic interview program focusing on celebrities' stories of exploring their talents and loves and finding themselves as teenagers and young adults. Through interviews, documentaries and intergenerational Q&A, interlocutor Chen Xiaonan showcases the experiences of celebrities in various fields as they search for their talents and loves during their youth, opening the eyes of viewers and providing diverse samples of their growth. This season's guests include Luo Xiang, Chen Pei, Dong Chengpeng and Luo Yonghao.
A Question of Genius was a game show hosted by Kirsty Wark and produced by BBC Scotland. The show was broadcast on BBC Two. It was recorded at BBC Pacific Quay in Glasgow. It ran from 16 March 2009 to 4 June 2010.